The Real Filipino vis-à-vis The Eala Effect
Shared with Public Ah, yes — the “Eala Effect” refers to the phenomenon created by Filipino tennis star Alex Eala and the extraordinary attention, enthusiasm, and commercial interest she is bringing to tennis. It isn't a scientific “effect” or an official tennis term. It has become a media shorthand for what happens when Alex Eala enters a tournament or takes the court. ESPN itself used “The Alex Eala Effect” as the title of a feature about her growing impact on global tennis. � ESPN.com What exactly is the Eala Effect? 1. She brings Filipino fans with her. Wherever Eala plays, Filipino fans can turn the atmosphere into something resembling a home match. This has become particularly noticeable at international tournaments, with large and very vocal Filipino contingents showing up to support her. � BusinessMirror +1 2. She makes people who normally don't watch tennis watch tennis. This may be the biggest part of the effect in the Philippines. People who previously couldn...